GCI constantly strives to develop creative yet targeted partnerships for our clients that bring value -- and are aligned with their business goals. This holiday season, we partnered Mattel Canada, makers of world-class brands such as Barbie, Hot Wheels and Polly Pocket, and with Erica Ehm, one of Canada's most recognized personalities and founder of the Yummy Mummy Club. 

What mummy isn’t yummy?  They’re all yummy mummies, but in Erica’s words, “A true Yummy Mummy struggles to find the impossible balance between the single sexpot she used to be, the woman she's become, the professional she works hard to be, the wife she aspires to be and the mother she has to be. Basically, she's confused and exhausted.” 

The Yummy Mummy Club features a website and monthly e-newsletter that gets distributed to “yummy mummies” across Canada and beyond.  And with Mattel’s help, now Yummy Mummies around the world can become their own toy experts.  This December, the Yummy Mummy e-newsletter has Mattel as a sponsor so it will include a trendy mom’s guide to the coolest toys around – a surefire way to make her “hip” rating go sky high with the kids.

Subscribers to the e-newsletter can also submit their top holiday shopping tips, secrets or strategies to win one of five Mattel gift baskets worth over $500 each.

Check it out here at: http://www.yummymummysite.com/

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