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Each year, TD Canada Trust recognizes 20 outstanding Canadian youth with awards worth $60,000 each. To date, the bank has contributed more than $11 million.
This spring, GCI Canada led the PR campaign for the 2007 TD Canada Trust Scholarship for Community Leadership project. Using a two-pronged approach, our PR campaign focused on national and local media outreach for the National Scholarship Event in Ottawa and regional media pitching in the winners’ hometowns after the event.
Highlights included:
- Rogers Daytime
- Ottawa Metro
- CTV Ottawa
- Macleans
- The National Post – Inside Front Cover
- The Globe and Mail
- Montreal Gazette
- ComputerWorld Canada
- Native Journal – Cover Story
- CHUM Vancouver Morning Show
- Hamilton Spectator
- Burlington Post
- The Telegram
Congratulations to all of this year’s winners of the TD Canada Trust Scholarship of Community Leadership!
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