The Hot Wheels Radar Gun, one of Mattel’s hottest new toys this holiday season took to the streets at the 2006 Toronto Marathon – an event that drew over 10,000 runners. Radar Gun Street Teams were strategically placed along the race course to get this toy into people’s hands and demo it on the runners as they flew by. Its cool features were a hit with the cheering crowds!

At the finish point, the emcee called out runners’ speeds as they crossed the finish line. In the surrounding finishing area, the excitement continued at the Hot Wheels Radar Gun booth where a hockey net was set up for people to test the speed of their slap shots. Both kids and adults couldn’t get enough of testing their slapshot to see who could register the fastest speeds!

Needless to say, the feedback was unanimous - the Hot Wheels Radar Gun is here to stay and no doubt will be at the top of many holiday wish lists.

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