The Fisher-Price Play Lab was the main attraction at the recent Baby and Toddler Show held in Toronto at the Metro Toronto Convention Centre. Crowds of parents with their toddlers came by to check out the newest and greatest toys Fisher-Price has to offer for the holidays.

Re-created from the acclaimed toy testing program in East Aurora, New York, the Play Laboratory gives children the opportunity to voice their feedback on toys that make it to market.

The Play Lab allows researchers to observe how children play with each toy in a natural play environment. In this comfortable atmosphere, children get to play alone and with each other so the Fisher-Price team is able to learn more about their play patterns, what they like and don’t like, and what’s important to them.

For over seventy-five years, Fisher-Price has been creating quality toys for children around the world to enjoy. Created for children, and tested by children inside the Play Lab, one child – and one toy at a time.

The media loved it too, as Toronto’s top outlets covered the event: CTV, City TV, CP24, EZ Rock, CFRB, 680 News.



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