With Mattel’s newest radio-controlled N.S.E.C.T. invading Toronto’s Yonge/Dundas Square and Vancouver’s Telus World of Science, GCI went on the offensive to warn Torontonians and Vancouverites of the upcoming attack.

With astonishing speed, GCI got the N.S.E.C.T. word out on the airwaves during the morning commute. Armed with a media alert, sweet treats and samples of the invading N.S.E.C.T., the team visited The FAN 590, MIX 99.9, 102.1 The Edge and FLOW 93.5 in Toronto and Vancouver’s Z95.3, 99.3 The FOX, The Beat 94.5, 103.5 QM/FM and JRfm 93.7 to raise awareness for their cause.

The morning show DJs were blown away by these radio-controlled bugs and were only too happy to spread the message. As a result, thousands of Torontonians and Vancouverites visited Yonge/Dundas Square and the Telus World of Science to experience this bugged out invasion.

Come holiday, it’ll be no surprise when N.S.E.C.T. overtakes holiday wish lists.

Re-live the invasion through these cool pics!



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