To officially introduce Belkin to Canadian consumer lifestyle and technology journalists, this summer GCI designed and implemented a unique event that invited media on a journey to touch, feel and demo products Inspired for Life.

After a short ride through Toronto on a Streetcar Named Inspire, media were then escorted to UpCountry, a trendy furniture store in the city, to walk through a modern tech-lovers home made up of five distinct, design-inspired rooms: Digital Living(room), Inside-Out Patio, Gen "Y" Lifestyle, Work@Home and Virtual Escape.

The event was a huge success - vastly exceeding the clients' expectations! In securing over 45 media attendees for the morning event, GCI and Belkin ensured that the company would be top-of-mind with Canadian media for years to come.

Highlights Include:

• Canadian Press
• CityTV News
• The Globe and Mail
• Computer Dealer News
• Wish Magazine
• Chatelaine
• Canadian Family
• CanadaAM
• MSN
• Canadian Living
• Backbone Magazine
• Style at Home

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