Toronto, Ontario, December 11, 2006 – Quebec-based Lassonde Specialties Inc., a consumer packaged goods company concentrating in the development, manufacturing and marketing of specialty food products, announced today its partnership with leading Canadian public relations agency GCI Group.

“GCI Group really immersed themselves in our business. We were impressed with their depth of industry knowledge, but also the breadth of experience,” said Bernard Bélanger, Vice President, Lassonde Specialties Inc. “GCI’s passion, strategic thinking and ability to seamlessly integrate communications solutions with our business objectives made the decision to partner very easy.”

“We are thrilled with the opportunity to work with Lassonde Specialties Inc., a leader in the food and beverage industry. We look forward to leveraging the great success the company enjoys in the Quebec market and propelling that momentum nationwide,” said Marion MacKenzie, President of GCI Group Toronto.