kim roman vice president, consumer lifestyle

Kim Roman oversees the Consumer Lifestyle practice in GCI’s Toronto office. A great asset to the team, she also leads the group on new business initiatives, bringing forth both her agency and client experience.

A senior communications professional, Kim’s extensive background brings best practices to her clients, which include leaders such as Lowe’s Canada, Mattel, Payless ShoeSource, and Blockbuster Canada.

Kim specializes in marketing communications including strategic planning, special events, product launches and media relations. She is also skilled in handling issues management on both a local level as well as working with global communications teams to handle larger industry issues. Kim led all Canadian crisis communications and strategy for the recent Mattel 2007 toy recalls in which she worked with the Mattel global PR team as the main Canadian communications point person. Kim has also recently provided issues management and crisis strategy for clients such as Playtex Infant Care, Lowe's and Mars with regards to specific issues.

Having previously worked as Manager, Communications and Public Affairs, Ontario for McDonald’s Restaurants of Canada Ltd., Kim has developed comprehensive programs for balanced lifestyles initiatives, nutritional communications, corporate responsibility and community relations. She also provided daily communications counsel to franchisees and McDonald’s executives. A large portion of her role at McDonald’s was dedicated to proactive and reactive issues management surrounding various issues including, Avian Flu, obesity, accessibility, nutrition labelling, nutrition, balanced lifestyles, marketing to kids, etc. Many of these issues included Kim’s involvement with internal strategy committees.

Targeting consumer and business audiences, Kim also previously worked at another Global PR firm where she helped clients raise positive profile for their products and organizations. Clients have included Sony, Canadian Tire, Ocean Spray, Campbell’s, Allstream, Nintendo, Hershey and Colgate-Palmolive.

Kim has received both IABC Ovation and Gold Quill Awards.

meet the leadership team

Marion MacKenzie, President
Ken Boessenkool, Senior Counsel
Kim Roman, Vice President, Consumer Lifestyle
Caroline Newall, Vice President, Consumer Lifestyle
Jamie Carroll, Vice President, Public Affairs
Lynne Hamilton, Vice President, Public Affairs
Eva Stanciu, Director, Finance and Administration