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GCI Group Internship: Social Media Analyst

August 17, 2010 | gci news

Who is GCI Group?

GCI Group is a Toronto-based full service public relations and public affairs firm with an outstanding roster of Canadian and international clients. We are creativity-driven at every level of the organization, and we match this creativity with a strong focus on research that identify target markets and metrics that tangibly measure campaign success. The key is to reach the target audience in a memorable way that improves our clients' business.

The ability to influence word of mouth communication is at the forefront of any communications strategy. Once a big idea is identified, we look to leverage the digital media world and extend the creative concept online whether through digital media relations, online reputation management, social networking or digital asset development.

Even as our industry undergoes one of the most dramatic changes in its history, we at GCI never lose sight of how vital the fundamentals are – sound strategy, inspired thinking, superior client service and disciplined project management.

What would you be doing?

Conducting thorough research is the first step to creating an effective communications strategy.

The Research Analyst will be assigned a variety of research-based projects related to our existing clients and potential clients. These projects include, but are not limited to, media monitoring reports and analysis, weekly web traffic updates and analysis, writing copy for online collateral materials including press releases and correspondence, drafting recommendations for improved online reputation management, building website recommendations for improved information presentation and navigation, and tracking and summarizing legislation or regulatory initiatives related to internet and privacy.

Key Skills

The ideal candidate would:

• Possess strong research, writing and analysis skills.
  
• Be interested in the field of public relations and communications.
  
• Be familiar with social media platforms such as Facebook, Twitter, YouTube and blogs.
  
• Be an independent self-starter with willingness to learn and use new types of computer programs.

This is a paid internship to start Tuesday September 7th. Please send your CV with a cover letter to the Director of Social Media at Denise.Brunsdon@gcicanada.com no later than Friday August 27th. To learn more about GCI, visit www.gcicanada.com.