gci media releases

GCI Group Appoints Lisa Morlock as Vice President, Healthcare Practice

May 26, 2011 | gci news

Public relations and public affairs company GCI Group is pleased to announce the appointment of Lisa Morlock as Vice President, Healthcare.  Lisa brings to GCI Group a career dedicated to the pharmaceutical, consumer wellness, medical devices/diagnostics, vaccines and biopharmaceuticals industries.

At GCI Group, Lisa will focus on new business, program strategy and planning, and management of client mandates.  In addition, with a deep background in applying social media approaches, Lisa will continue to educate and mobilize clients to embrace the digital space.  Lisa will also work with agency leaders in public affairs, corporate and consumer/lifestyle, along with other WPP partners, to provide clients with integrated and holistic solutions to address new opportunities or challenges.

“As part of our strategy to evolve our healthcare practice in Canada, the hiring of top talent, including Lisa Morlock, is critical to the success of our clients,” says Marion MacKenzie, President, GCI Group.  “The addition of Lisa will provide clients with access to an experienced, creative and strategic team of industry practitioners.  Lisa will also continue to build on GCI’s commitment to innovation, integration and higher client value and service.”

“GCI Group is a fresh-thinking shop, and I am thrilled to join this great team,” says Morlock. “With today’s ever-changing healthcare environment, it’s important to go above and beyond for our clients, with both service and smart, innovative solutions to help them navigate through their business needs.”

With extensive experience in brand communications in multiple therapeutic areas, Lisa has a keen eye for developing and executing professional and consumer-focusing campaigns in the healthcare space, and creates measurable success for her clients by taking calculated risks and matching strategy with innovation, through all stages of the product lifecycle.  Some of the areas that Lisa has worked in includes: cardiovascular; oncology; pharma-beauty; men/women’s sexual health and aging health; central nervous system; mental health; respiratory; infectious diseases; diabetes; pain management; dermatology; vaccines; smoking cessation; amongst others.

Lisa is also actively engaged in the community.  Her proven passion for healthcare is seen through her volunteer role for the Multiple Sclerosis Society of Canada’s Annual Walk, and taking on new personal challenges, including her participation in the 2010 Scotiabank Toronto Waterfront Half Marathon.