gci media releases
GCI Group Selected By Telford International Company Limited As Agency Of Record
May 6, 2009 | gci news
Hong Kong-Based Telford International Company Limited has selected GCI Group as their new agency of record as the distributor of liquor and beverage products looks to expand and bring their Tao Ti brand of green tea to Canadian consumers.
“GCI Group presented a solid communications strategy that was consistent with our marketing objectives for launching Tao Ti in Canada,” said Mark Brown, Manager, International Business Development. “GCI’s expertise in integrated public relations and strategic communications is what we need to help build the Tao Ti brand in Canada.”
GCI Group will undertake various marketing efforts for the Tao Ti brand in Canada through national media relations and communications activities this year including an influencer sampling program targeting key markets in Toronto and Vancouver.
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