These days clients are looking for more from their sports marketing dollars than sponsorship publicity, passing mentions on the sports pages or a photo with a barely visible product logo on a backdrop. The fundamentals of working with an athlete to plug their product are obvious.  It order to really make an impact it has to go deeper than that.    

We appreciate the unique dynamic that exists between athletes, agents, corporations, leagues and organizations and the strategies necessary to navigate and garner success having worked alongside high-profile athletes, major sports organizations and big corporate brands. Whether it’s your corporate message about innovation, or one aimed at revealing an aspect of an athlete’s “personal brand,” it’s about creating the message and delivering it with insight and smart strategy.

We ask the questions that guarantee the message reaches the right receiver. Who do you really want to reach? Where are they spending their time? What do you want them to do? You need a communications partner must as tapped into Deadspin and The Mighty MJD as they are to ESPN The Magazine and The New York Times.

For many clients, “sports marketing” has little to do with sports. It’s about sports personalities to drive messages about health, beauty, finance or gender equality.  This required perspective and diversity of experience to determine where your message needs to be delivered – online or offline – whether it’s in the Gear section of Maxim,the “Body and Soul” column in CosmoGirl! or through the Sports Bloggers Live network.

For those ready to change their game, GCI Sports is waiting.
Contact:
Steve Bonsignore
212-537-8094
sbonsignore@gcigroup.com

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