Whether our clients are challenging their competition, launching new services, managing major issues and/or repositioning their brands, our best success is when we partner with them to build the value of their corporate brand. 

Every situation requires special consideration, however our work frequently starts with helping the client develop and define its corporate brand, and what that corporate brand should stand for with key stakeholders.  We take a deep analytical approach to understand what differentiates the brand, and then develop the brand’s message architecture to support that positioning. 

Then, to build and reinforce our client’s corporate brand, we deploy a proven, political campaign-like approach to position that brand in the marketplace and, if necessary, de-position competitors.  Our teams look at the brand through the eyes of stakeholders, using innovative methods to help our clients look around corners, capture media share of voice, communicate with employees, reach out to key influencers, and, of course, defend the brand in the marketplace.  

We deploy services that clients expect to find from a top tier public relations firm – media relations, executive communications, employee outreach – but we do it differently because we constantly strive to break the rules to create what one client calls “disruptive” communications.  In other words, we deliver results that cut through the clutter of traditional PR programs.

We’re proud to do this for major corporations in a wide-range of sectors, including healthcare, airline, real estate, professional services, restaurant, technology, insurance, financial services, consulting, outsourcing, logistics and public sector.

• Corporate Communication & Board Room Services
• Corporate Social Responsibility
• Interactive Entertainment
• Making the Business Case for Communication
• Media Neutrality
• Media Relations