consumer lifestyle practice
Consumer marketing has changed and at GCI Group we know that it is no longer enough to simply market a product the same way to the same two people, regardless if they are the same age, sex, or social economic status. We recognize that because of this, each communications program for each client needs to be tailored and customized to individuals' desires, so they can relate to it on a one-to-one basis.
We approach every opportunity with a clean slate and develop a unique program designed to deliver business results. At GCI every assignment starts with:
- A strong understanding of what will resonate with consumers
- Solid track record of addressing our clients’ business needs and surpassing expectations
- A fresh perspective and focus to create unique solutions for our clients that get results
GCI Group brings extensive consumer marketing expertise to our clients. We know the competitive landscape, their unique challenges and opportunities, and have strong relationships with media and influencers who speak to those audiences. We also have extensive integrated marketing experience and frequently work with other agencies to develop a comprehensive communications plan that fits our clients’ needs and is designed to achieve the best results. We also thrive on stepping outside of the box for our clients to ensure that we are executing the most meaningful programs to them and their consumers.
public affairs
Public Affairs – like everything else we do – is done a little differently at GCI. We're not one of those big shops based on a “bait and switch” approach, where the senior person you sign with isn't the person who works your file. We're a small shop with an impressive depth and range of experience in government, the private sector and on both sides of the aisle.
Our approach is a simple one: our expertise isn't in our clients' business, it’s in ours. We believe that the simple rules our mothers taught us are some of the most important tools in government relations:
- Always ask before doing something controversial; and
- Always say thank you when you get what you want!
Well, it's not always that simple but that's where our years of campaign experience serve our clients best. We understand how to make your issues important to decision-makers by leveraging opinion-leaders and other influencers and stakeholders through both traditional means and, more and more often, exciting and innovative social media campaigns.
Trusted advisors. Proven results. That's what GCI Public Affairs is all about.
technology & corporate
GCI’s technology practice is comprised of a team of professionals who understand technology communications. We have applied our knowledge to help technology companies, small and large, achieve their goals. It’s our passion. Working within numerous areas within technology, including hardware, software, security, wireless and enterprise computing, we know the trends, issues and competitive environment of the fast-paced technology industry. Growing with the market and identifying new innovation areas, GCI also services the cleantech/green technology market. Our ingenuity and experience helps organizations develop and implement results-driven communications strategies.
GCI’s technology team delivers a wide range of communications services, including:
- Strategic planning, messaging and positioning
- Media and blogger relations
- Industry analyst relations
- Digital communications
- Issues and reputation management
- Event management
- Executive branding and profiling
- Public policy and influence
Our team prides itself on its entrepreneurial ability to go beyond traditional tactics by offering a range of creative solutions to help advance our clients’ businesses. We have developed strong credentials in applying social media applications to client communications goals integrated with traditional media outreach. We help our clients understand and harness the power of the digital explosion to expand their reach and interact with customers in new ways.
The team also has special sector expertise and involvement in small business, green communication and community education.
healthcare
GCI Group Healthcare isn't just a new entry in an old class. We offer a fresh client-service platform and a strategic, innovative and best-in-class approach to healthcare communications. We understand that a "one size fits all" approach to healthcare no longer works in this complex and highly-regulated industry. As such, our approach is to build an integrated, "best-in-class" team to achieve business objectives. For example:
Our healthcare team has extensive knowledge of the healthcare environment and experience across numerous therapeutic areas, diagnostics and vaccines. We have long-standing relationships with healthcare professionals, consumer and professional stakeholder organizations and medical and health/lifestyle media.
Members of our corporate practice are experienced in establishing and evolving corporate reputation, leadership and brand awareness, conducting internal communications, managing issues and crises, building executive profiles and introducing companies and brands to a new market or product area.
Our public affairs staff have worked both as MPs and as assistants to Ministers, including Ministers of Health federally and provincially. They have been responsible for supporting positive outcomes with Common Drug Review, gaining budgetary funding for routine vaccine immunization programs, supporting research funding for leading stakeholders, and lobbying to secure pharmaceutical brands on the Non-Insured Health Benefits Program.
The digital and social media team develops strategies to support advocacy, disease awareness, peer-to-peer dialogue and online community development. Proprietary research is used to reach and engage target audiences online. Services also include: comprehensive social media monitoring and competitor tracking, blogger and stakeholder outreach strategy, online reputation management, search engine optimization, and crisis management.
Our robust technology team understands the latest communication methods to reach professional audiences including mobile communication and electronic medical records.
While creativity is at the core of what we do at GCI Group, we understand that the healthcare industry is an immensely scientific and competitive environment. Strategies must be developed to address healthcare outcomes made at national, provincial and regional levels. We tailor our programs to help clients navigate the industry and regulations, generate business results and connect with decision-makers, professionals and patients across multiple channels.
